What kind of products do baby boomers buy?
49 percent of baby boomers are interested in functional foods like probiotics and vitamins. [ Source: FONA]72 percent of baby boomers read food and beverage labels to know if the product is healthy. [ Source: FONA]20 percent of baby boomers eat ready-to-eat snack food like fruit, candy bars and nuts. [ Source: FONA]8 Feb 2021
How do baby boomers buy products?
At 84 percent, Boomers were highest amongst all survey groups in expressing their preference to shop in-store, and 67 percent report that if an item they want is available online or in a nearby store, they prefer to purchase it at their local retailer rather than order online.
Where do Baby Boomers hang out?
Where Do Baby Boomers Hang out Online? Our online research showed that an overwhelming 82.3% of them belong to at least once social networking site. Similar to other age groups, Facebook is the most popular site among todays Boomers.
What are the lifestyle of baby boomers?
The baby boomers were the first generation of children and teenagers with significant spending power, and that, combined with their numbers, fueled the growth of massive marketing campaigns and the introduction of new products—and new terminology, such as pop group and hippie—targeted at the boomers current stage