The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation.

What are taglines used for?

A tagline is a short phrase that states a companys overall purpose. A tagline helps highlight a companys brand to the public. The most important aspect of a tagline is to ensure that it is memorable.