Starting a Matchmaking Services Business – Market Research and Feasibility Studies. Demographics and Psychographics. The demographic and psychographic composition of those who hire the services of matchmaking services companies cut across all eligible singles of different race, nationality and culture that have the capacity to pay for their services, hence the demographic composition of a matchmaking services company is all encompassing List of Niche ideas Within the Matchmaking Service Business That You Can Specialize in. Most matchmaking services companies tend to get involved in loads of services as it relates to providing a platform where eligible singles can get to connect and find their mates, but that does not mean that there are no niche areas in the industry.
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Matchmaking companies are devoted to finding suitable romantic partners for their customers. They interview and then use personal information about their clients in order to pair appropriately matched people. They’re very different from Internet dating services in four respects.
• A professional matchmaker guides clients • They generally meet all of their clients and interview them • They provide pre-date guidance and post-date feedback • They cost a lot more Cost Matchmaking companies are a lot more expensive than Internet dating companies, although occasionally it’s possible to get their services for free.
• Paid services: The vast majority of the time matchmaking services are paid. Prices generally range from $5,000 to $50,000 a year for a set number of match/introductions.
This may include an element of coaching. It generally includes pre-date guidance and post-date feedback, which is a key service difference between Internet dating and matchmaking services.
• Free services: People who are in a highly desirable demographic, i.e. age range and location, and are especially successful and good-looking, may be able to get the benefit of matchmaking services for free.
They will be matched with paying clients. The under-represented demographics are women in the their twenties and early thirties and fit and successful men over age fifty-five. Qualifying Process Not all matchmakers will work with any prospective client. In fact, many of the services require customers to qualify for their services in a myriad of ways before they work to match them with a partner.
• Relationship status qualification: There are many matchmakers that require clients to prove that they are single before they begin the matchmaking process, and they will not work with customers who are in any way already committed to another person. • Background checks: Many matchmaking companies will run background checks on their customers, which helps ensure that they have not been in trouble with the law or government previously.
• No screening process: It’s a rarity to find matchmaking services that don’t do at least an interview along with a relationship status check and/or a background check. Available Matches Matchmaking companies offer a variety of services, including matching clients with a wide variety of people or a smaller, more specific pool of people. • General matches: Some Matchmakers have a wide, varied pool of matches that they can pair up.
The larger national matchmakers generally take this approach. • More specific niche-matchmakers: There are matchmaking companies that focus on clients who have a particular sexual preference, religious affiliation or cultural heritage. These are few and far between, but they do exist.
Technological Accessibility There are a variety of platforms and media by which customers can access a company's services, which offer different levels of convenience depending on customers' preferences.
• PC-based: Many matchmaking companies have created websites accessed via the Internet on a PC, so users must be at a laptop or desktop to access their latest matches. • Mobile-based: Some matchmakers offer their services via mobile apps or responsive sites that are easy to use on a phone or mobile device.
• Over the phone: Some traditional matchmakers who offer more personalized services require customers to call in via a telephone in order to work with matchmakers. Aim The specific aim of the matchmaking company is an important factor for clients to consider when choosing a matchmaker.
• Relationship-focused: Most matchmaking companies operate to match potential partners for a long-term serious relationship. • Casual: Matchmakers generally don’t work with people who are looking for a casual short-term relationship or fling. Casual relationships are more the domain of Internet dating sites and apps, like Tinder or Pure. Information Required In order to match clients with potential matches, matchmakers require customers to submit a range of relevant personal information.
This is normally done during a face-to-face interview and allows matchmakers to get to know their clients and to create a profile of each customer to match them with other good potential matches from their client base or beyond. • In-depth information: Most quality matchmaking businesses require a lot of personal information about a customer in order to get an in-depth knowledge of their personality and desires. • Minimal personal information: Matchmaking services will usually initially require basic information like name, age, location and a photo submitted online to assess if they can properly match a potential client.
Compatibility algorithm companies Matchmaking companies are moving toward using computer-based algorithms to match potential partners. They gather information about clients from their initial online screening and interview and match them based on personality (stated and inferred) and preferences, and then use a pre-programmed system to match up the best potential pairs. Single people looking for a relationship Single people who are looking for a relationship can turn to a matchmaker to find a good pairing.
Many matchmakers have a reasonable selection of customers interested in a committed partnership. Ask the matchmaker to show you how many people they have in their database in your desired age range, and look at testimonials. Divorcees or widows looking for new love Adults who have ended one relationship and are looking for a new partnership, but have been out of the dating pool for many years, are good candidates for matchmakers.
Matchmakers can pair them with the right pool of singles looking for partners in their age range, and they can benefit greatly from the pre-date guidance and post-date feedback. People who are new in town A particularly good use of matchmakers is with people who are new in town. The benefit is greater to them than to locals because even if they don’t make a great long term match on a date, they’ve expanded their social world. People who are new to a geographic area who want to meet more people like them can use a matchmaking firm for this purpose and hopefully find a longer term match as well.
Master Matchmaker is operated by Joann and Steve Ward. The mother-son duo hosted and produced Tough Love on VH1 and cowrote Crash Course in Love. Master Matchmaker offers dating coaching and matchmaking services to help singles find dating happiness.
The full-service matchmaking service is available in all 50 states. Destin and Rachel met online in 2005 and got married in 2011.
In addition to finding compatible matches for singles who are looking for love, their company also provides coaching services for singles and couples. Their VIP love introductions are personal and confidential and can help you find the perfect love match. Disclaimer Information in this guide is general in nature and is intended for informational purposes only; it is not legal, health, investment or tax advice. ConsumerAffairs.com makes no representation as to the accuracy of the information provided and assumes no liability for any damages or loss arising from its use.
Harvard Business School graduate, Mark Brooks, has been an expert in the Internet dating business since 1998. He is currently the CEO of Courtland Brooks, a consultancy agency for the Internet dating industry, and runs OnlinePersonalsWatch.com.
He prides himself on being a New Media Futurist and can be reached at LinkedIn. At ConsumerAffairs we love to hear from both consumers and brands; please never hesitate to . We take privacy seriously, please refer to our to learn more about how we keep you protected. You’re responsible for yourself and please remember that your use of this site constitutes acceptance of our . Advertisements on this site are placed and controlled by outside advertising networks. ConsumerAffairs.com does not evaluate or endorse the products and services advertised.
See the for more information. The information on our website is general in nature and is not intended as a substitute for competent legal advice. ConsumerAffairs.com makes no representation as to the accuracy of the information herein provided and assumes no liability for any damages or loss arising from the use thereof.
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